A redesign changes more than the appearance of a homepage. Existing article links, bookmarked pages and forms may already support the business. Record them before development begins.
Inventory the current site
List URLs, redirects, important content, downloadable assets, enquiry destinations and integrations. Use current analytics or search-console evidence where the owner can provide access. Keep dated snapshots distinct from current performance.
Map URLs before launch
Preserve useful established routes where possible. Where a route changes, map it to the closest relevant replacement. Test redirect chains, canonicals and real 404 responses; sending every missing URL to the homepage obscures mistakes.
Test the business journey
Check menus, forms, confirmation states and mobile layouts on the replacement site. Use controlled submissions during local testing. A simulated success proves interface behavior; provider acceptance and inbox receipt need separate verification.
Prepare rollback and follow-up
Keep a recoverable copy of the current release, confirm domain and hosting access and assign an owner for launch checks. After release, recheck priority routes and monitor errors with dates and evidence. A redesign cannot promise preserved rankings. Send the current site and migration requirements.
Turn These Insights Into Results
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